Google Ads Management
Google Ads Management
OUR PROCESS
How We Get Great Results
We start our process by getting to know you as a client so we can understand your business goals, services, and target market.
During our onboarding process, we examine your website to determine whether it can be used as-is for Google Ads. If we don’t believe your website passes muster (for example, it’s too slow or the content is not persuasive), we either remediate the issue or create a landing page for you.
Our next step is to determine which campaign types to use in addition to Google’s classic search ads. For example, we may recommend Dynamic Search Ads or Performance Max campaigns.
Then, we compile your keyword list and write ad content. If we are going to run ads that require images, we make selections for that as well.
Next steps...
Once you have approved all the content, we go to work setting up your campaigns and your conversion tracking.
Our campaign creation process is thorough and well-structured, covering:
- Location selection and settings
- Demographic settings
- Negative keyword list
- Observation audiences
- Multiple match types
- Dynamic keyword insertion
- Bid strategy
- Customizing ad content to each keyword or ad group
- Ad extensions
- And more…
If you are interested, we install a chat widget on your website (much like the one you see on ours) and provide you with ElevationCRM to operate it.
Once your account is set up and ready to go, we’ll launch your ads and manage them for you so that you can focus on what you do best for your organization.
Our day-to-day ads management process is structured to ensure that we are on top of every aspect of your ad account, from paying close attention to your search term reports to ensuring steady impression share. We take close notice of your keywords’ quality scores to keep your account optimized for maximum performance.
Take the Next Step
Ready to take the next step? Book your free consultation with Reputation Elevation today.
