Search Engine Optimization (SEO)
Effective SEO Services for Local Businesses, Including ABA Therapy Practices
Search Engine Optimization (SEO)
Effective SEO Services for Local Businesses, Including ABA Therapy Practices
Incredible
Performance
We get our clients ranked to page 1 – and often position 1 – for competitive searches and in crowded markets. Those rankings lead to consistent increases in traffic. It is common for Reputation Elevation clients to see 20% or higher increases in search traffic each month, with the exception of occasional months in which traffic stays unchanged or dips slightly.
Before getting into the details of our services, let’s discuss the principles of SEO.
SEO
Principles
Google’s primary goal as a company is to sell as much advertising space as possible. It accomplishes this goal by keeping searchers as happy as possible.
To that end, Google tries to ensure that its search results return the highest quality answers and overall user experiences to searchers.
For this reason, Google heavily penalizes websites that use “black hat” SEO tactics to cheat their way to good rankings.
What Google wants to see is authenticity. We display authenticity by having real people write real content and create high-quality backlinks on websites considered by Google to be in good standing.
We amplify authenticity with long-term consistency to satisfy Google’s desire to send searchers to websites that are invested in by their owners.
As you invest in authentic activity over the long run, you prove to Google that your website is a great place to send search traffic.
Ranking
Factors
While Google closely guards its algorithm, independent research has turned up valuable insights gleaned from the rankings of millions of websites.
Ahrefs, an SEO software platform, found that the factors listed in the chart below correlate significantly to ranking results.
Our strategy is to optimize your online presence with the right backlinks and the right page content.
Backlink
Strategy
Our backlink strategy consists of three main activities:
- Providing written content (and money) to blogs in exchange for backlinks. These are called “Guest Posts.”
- Creating our own mini authority websites related to the topic of your business, and creating backlinks on these websites that point to your business’s website. We use other properties to create backlinks to these authority websites, thus increasing the power and efficacy of the links that point to your business website.
- Creating backlinks across a diversified range of websites owned by other parties, where it is free to do so. This may include social media sites, directory sites, classified listing sites, etc.
Guest Posts provide us with high domain authority backlinks, while Foundation Package Backlinks provide us with variety and volume.
We combine a proven anchor text strategy with a wide and diverse database of websites to acquire backlinks on in order to ensure an organic backlink profile.
Onpage
Strategy
Onpage SEO is defined as anything we do to a specific page to optimize it for search.
Depending on the need in each specific case, this includes any or all of the following for existing pages of your website:
- Page Title
- Meta Description
- H1 Tags
- Adding keywords to content
- Writing more content
Content Strategy
A final piece of the SEO equation is showing Google that you consistently update your website with quality content over time. Google likes to see that you invest in your website and provide value to searchers with the content you write.
That’s why writing at least one blog post per month is vital to your SEO strategy.
There are two approaches to choose from to supply blog content to your website.
The first approach is to include blog content in your plan through Reputation Elevation. We will have a US-based content writer write your blog posts.
The advantage of having Reputation Elevation do this for you is that it consistently gets done on time, and your team doesn’t have to do it.
The disadvantage is that, while our writers will always strive to write professionally, they cannot be experts regarding your business.
That’s why some clients prefer to take blog post writing in house, creating the written content with our guidance. This usually results in the best possible content and allows us to redirect your plan to provide more backlinks each month.
A big downside of taking blog post writing in house is that it is the kind of task that tends to be a low priority for your employees. It may get neglected or forgotten, which impacts the efficacy of your SEO plan. Therefore, we standardly recommend that you have Reputation Elevation write the blog posts, unless you are very confident your team will be consistent and timely.
Business
Listing
Search results for local businesses tend to include the “map pack.”
Searchers often click on entries in the map pack to contact businesses.
There is a reciprocal relationship between your ranking in the map pack and your ranking in general search results.
An improvement in one helps the other.
Therefore, as your website moves up the rankings, you will start to appear more prominently in the map pack.
As your map pack ranking improves its position, so does your website.
That’s why all of our plans include citation building, a proven strategy for improving your map pack position.
Keyword
Strategy
We provide a customized and managed SEO solution to get more targeted traffic to your website from searchers in your area.
We accomplish this by using a specific process to maximize your easy wins, build quality authoritative links, and develop SEO-optimized content.
We work with you one-on-one to develop a long-term strategy for your website, starting with research into the best keywords to rank your website for in order to increase your traffic.
From there, we consider:
- Your current rankings – are there easy wins?
- Locations – we want to make sure Google is very clear about where you are located
Over time, we update your keyword strategy as we accomplish our ranking goals and move on to new opportunities.
As we build backlinks to your website, and create content for it, your website’s Domain Authority increases. Domain Authority is a ranking between 0 and 100 on a logarithmic scale that represents how easy it is for your website to rank for a new keyword. The higher your Domain Authority is a score, the easier it is. This means that as you invest in your website, it becomes continually easier to achieve new rankings.
We provide monthly reports on keyword rankings so you can see your progress over time.
While keyword rankings are important for both conveying credibility as a business and getting more traffic, it is important to understand that Google will vary its search results for each user based on their search history and other factors.
We use software that communicates to Google a standardized and uniform set of properties to elicit consistent results, but be advised that any given individual search may vary somewhat from our numbers.
Traffic
Our end goal is local search traffic. Some of that search traffic will come from the very keywords that we rank. Yet another portion will come from “long tail keywords” – unique searches that people make as billions of searches occur daily.
By ranking for a given list of keywords, we also become more prominently found for a limitless volume of individually rare keywords.
That’s why we not only track your rankings, but also your organic search traffic, using Google Analytics and Google Search Console.
Launching a
SEO Campaign
- Website Audit to uncover any technical issues (remediation not included)
- Mobile Usability
- Analysis
- Broken Links Check
- Sitemap Evaluation or Implementation
- Title and Meta Tag Optimization
- Open Graph Meta Tags
- Canonical Tags (if required)
- H1/H2/H3 Optimization
- Image Alt Tags
- Robots.txt (if required)
Schema - Google Search Console
- Google Tag Manager
- Google Analytics Access or Installation/Setup
- Conversion Tracking
NAP Citation Audit - Google My Business Profile Review
Keyword Tracking Setup
Ongoing
SEO Services
Once setup is complete, we move on to providing our ongoing SEO service.
Our plans consist of two parts:
- Set Monthly
- Deliverables
Discretionary Monthly Credits
Our set monthly deliverables provide you with consistent efforts to generate online activity across social media, directories, classified listings, and more. They also ensure that Google indexes key content on your website.
Discretionary monthly credits are distributed by our internal team across the deliverables listed below. Each month, we determine what the best use of credits will be and implement that for you. The deliverables covered by discretionary credits are quite powerful. By assessing your needs monthly, we make sure that your SEO strategy is continually adapted to your current needs.
By using set monthly deliverables and discretionary monthly credits in tandem, we help you achieve incredible results.
Discretionary
Onpage Deliverables
Blog Post for Your Website
We create high-quality, SEO-optimized articles crafted for your site based on your competitive gap analysis.
Adding content to your website shows Google that you are an authority. The purpose of blog content is to increase the number of keywords your website ranks for, as well as target mid-cycle buyer keywords that lead customers to purchase. This content is also a perfect inbound marketing tool, as it builds trust by sharing relevant and valuable info with your readers.
Credits: 80+
Onsite Optimization
We’ll do extensive keyword research about your pages, optimize each element of your pages, and provide a full report. We’ll make natural optimizations for both users and search engines for each element of the page including title tags, meta-descriptions, h1s, images, and internal links.
Credits: 30+ (depends on word count)
Web Copy + Optimization
We develop engaging, high-quality content for key pages of your website. This increases user engagement and rankings.
Credits: 90+ (depends on word count)
Discretionary Offsite
Deliverables (Backlinks)
Foundation Links Package
This packages builds foundational links to your website. We build mini authority sites related to the topic of your business, and build backlinks on these sites pointing to your business website. Then, we use other properties to create backlinks to the authority sites, thereby increasing their Domain Authority and the value of the backlinks we have placed. These are great for starting a base and evening out your anchor text distribution. We place diverse anchors (including, brand and partial match anchors) inside of contextually relevant articles.
Credits: 60–225 (between 9 and 56 backlinks)
Guest Posts
Guest Posts are high-quality, contextual links that lead back to your site. We manually reach out to healthcare-related sites, secure a guest posting slot, and publish an article or blog post on the site(s) with a link back to your site. We will target your top content-rich pages, maximizing your SEO results and traffic.
Credits: 150–325 (minimum guaranteed Domain Authority of 20 to 50)
Monthly Deliverables
Take the Next Step
Ready to take the next step? Book your free consultation with Reputation Elevation today.
