Search Engine Optimization (SEO)
Effective SEO Services for Local Businesses, Including ABA Therapy Practices
Search Engine Optimization (SEO)
Effective SEO Services for Local Businesses, Including ABA Therapy Practices
Incredible
Performance
We get our clients ranked to page 1 – and often position 1 – for competitive searches and in crowded markets. Those rankings lead to consistent increases in traffic. It is common for Reputation Elevation clients to see consistent increases in search traffic. In fact, we contractually guarantee our clients that their search traffic will double in six months.
Before getting into the details of our services, let’s discuss the principles of SEO.
SEO
Principles
Google’s primary goal as a company is to sell as much advertising space as possible. It accomplishes this goal by keeping searchers as happy as possible.
To that end, Google tries to ensure that its search results return the highest quality answers and overall user experiences to searchers.
For this reason, Google heavily penalizes websites that use “black hat” SEO tactics to cheat their way to good rankings.
What Google wants to see is valuable and authoritative content that helps people get the information they are looking for. That’s why we combine high quality content and natural backlinks on websites considered by Google to be in good standing.
We amplify authenticity with long-term consistency to satisfy Google’s desire to send searchers to websites that are invested in by their owners.
As you invest in authentic activity over the long run, you prove to Google that your website is a great place to send search traffic.
Ranking
Factors
While Google closely guards its algorithm, independent research has turned up valuable insights gleaned from the rankings of millions of websites.
Ahrefs, an SEO software platform, found that the factors listed in the chart below correlate significantly to ranking results.
Our strategy is to optimize your online presence with the right backlinks and the right page content.
Backlink
Strategy
Our backlink strategy consists of three main activities:
- Providing written content (and sometimes money) to blogs in exchange for backlinks. These are called “Guest Posts.”
- Getting backlinks placed on a second tier of websites to increase the page rank of the guest posts we create.
- Creating a third tier of backlinks to reinforce the second tier. This may include social media sites, directory sites, classified listing sites, etc.
We combine a proven anchor text strategy with a wide and diverse database of websites to acquire backlinks on in order to ensure an organic backlink profile.
Onpage
Strategy
Onpage SEO is defined as anything we do to a specific page to optimize it for search.
Depending on the need in each specific case, this includes any or all of the following for existing pages of your website:
- Page Title
- Meta Description
- H Tags
- Adding keywords to content
- Writing more content
Content Strategy
A final piece of the SEO equation is showing Google that you consistently update your website with quality content over time. Google likes to see that you invest in your website and provide value to searchers with the content you write.
We start by developing a content plan that covers a wide range of topics related to your services.
Each month, we write 4-10 or more blog posts for your website (depending on plan size).
We use ChatGPT to make our work more efficient; we provide 10 times more content than before, at the same prices we were charging before the rise of AI.
While ChatGPT is incredibly capable, you have to know how to use it the right way.
If you don’t structure your prompts the right way, all you’ll get is boilerplate and generic content.
Our proven prompt strategy produces blog posts that get incredible SEO results, fast!
Business
Listing
Search results for local businesses tend to include the “map pack.”
Searchers often click on entries in the map pack to contact businesses.
There is a reciprocal relationship between your ranking in the map pack and your ranking in general search results.
An improvement in one helps the other.
Therefore, as your website moves up the rankings, you will start to appear more prominently in the map pack.
As your map pack ranking improves its position, so does your website.
That’s why all of our local SEO plans include posting updates to your profile, and citation building.
Keyword
Strategy
We provide a customized and managed SEO solution to get more targeted traffic to your website from searchers in your area.
We accomplish this by using a specific process to maximize your easy wins, build quality authoritative links, and develop SEO-optimized content.
We work with you one-on-one to develop a long-term strategy for your website, starting with research into the best keywords to rank your website for in order to increase your traffic.
From there, we consider:
- Your current rankings – are there easy wins?
- Locations – we want to make sure Google is very clear about where you are located
Over time, we update your keyword strategy as we accomplish our ranking goals and move on to new opportunities.
As we build backlinks to your website, and create content for it, your website’s Domain Authority increases. Domain Authority is a ranking between 0 and 100 on a logarithmic scale that represents how easy it is for your website to rank for a new keyword. The higher your Domain Authority is a score, the easier it is. This means that as you invest in your website, it becomes continually easier to achieve new rankings.
We provide monthly reports on keyword rankings so you can see your progress over time.
While keyword rankings are important for both conveying credibility as a business and getting more traffic, it is important to understand that Google will vary its search results for each user based on their search history and other factors.
We use software that communicates to Google a standardized and uniform set of properties to elicit consistent results, but be advised that any given individual search may vary somewhat from our numbers.
Traffic
Our end goal is local search traffic. Some of that search traffic will come from the very keywords that we rank. Yet another portion will come from “long tail keywords” – unique searches that people make as billions of searches occur daily.
By ranking for a given list of keywords, we also become more prominently found for a limitless volume of individually rare keywords.
That’s why we not only track your rankings, but also your organic search traffic, using Google Analytics and Google Search Console.
Launching a
SEO Campaign
- Website Audit to uncover any technical issues (remediation not included)
- Mobile Usability Analysis
- Broken Links Check
- Sitemap Evaluation or Implementation
- Title and Meta Tag Optimization
- Open Graph Meta Tags
- Canonical Tags (if required)
- H Tag Optimization
- Image Alt Tags
- Robots.txt (if required)
- Google Search Console
- Google Tag Manager
- Google Analytics Access or Installation/Setup
- Conversion Tracking
- Google My Business Profile Review
- Keyword Tracking Setup
Ongoing
SEO Services
Once setup is complete, we move on to providing our ongoing SEO service.
Monthly deliverables vary by plan, but generally include:
- Blog posts
- Ongoing on-page optimization as needed
- Internal linking
- 3-Tier Backlink Strategy
- Google Business Profile Updates
- Citations
- And more!
Our Guarantee
Take the Next Step
Ready to take the next step? Book your free consultation with Reputation Elevation today.
