Reece Epstein 
In the world of healthcare, trust is the foundation of every patient relationship. When it comes to healthcare marketing, building and maintaining trust is paramount to attracting new patients and fostering long-term loyalty. With countless options available for patients to choose from, healthcare providers must prioritize trust as a central tenet of their marketing strategies. … Read more
Creating engaging content for an ABA therapy blog is more than just writing articles; it’s about connecting with families, caregivers, and professionals in the autism community in a meaningful and impactful way. Your blog should educate, inspire, and provide practical solutions while positioning your ABA practice as a trusted resource. Why Blogging Matters for ABA … Read more
In today’s competitive business landscape, simply attracting customers isn’t enough. To truly succeed, you need a structured approach that guides potential clients through their journey—from discovering your brand to becoming loyal customers. This process is known as a marketing funnel. An effective marketing funnel ensures that your audience has a seamless experience at every stage … Read more
Most ABA therapy practices struggle with high turnover, wage inflation, and a very competitive environment. While on the 3 Pie Squared podcast, we discussed what’s working right now to help ABA therapy practices recruit BCBA’s and RBT’s using digital marketing. Check out this clip: Here is the full podcast: If you need help using the … Read more
I was on the 3 Pie Squared Podcast recently, where we discussed digital marketing for ABA therapy practices. First, I’d like to give a big shout out to Stephen and April Smith, the dynamic duo helping practices across the country with policies, guidebooks, and much more. Here’s the full recording on Spotify: For a quick … Read more
I had the privilege of being interviewed by Jonathan Meuller on the ‘Building Better Businesses in ABA” podcast. Jonathan is Co-CEO at Ascend Behavior Partners, a successful ABA provider, and Element RCM, a high quality revenue cycle management company. We discussed practical points and insights from my work helping ABA businesses with client enrollment and … Read more
Many ABA practices struggle to figure out the best approach to enrolling new cases. In this video, I present a thorough comparison of Facebook Ads, Google Ads, and Referral Marketing for ABA organizations. This video will help you make smarter strategic decisions about how to most effectively grow your business…
A Guide to SEO Methods (Both Free and Paid) for ABA Businesses One cannot overstate the importance of having a good search presence for ABA businesses. That’s because once parents decide to get ABA therapy, they typically either ask around for a referral from a trusted source… or turn to Google. Researchers estimate that 34.2% … Read more
What to do if you get banned… And some preventative measures you can take if you have not been banned. Over the last few months, I saw a lot of people posting on Facebook that their Facebook Ads accounts had been shut down. Here’s an example: I wasn’t too worried by these posts. “They’re probably … Read more
Many entrepreneurs fail because they are so convinced of the validity of their passions, creativity, and ideas, that they can’t imagine the marketplace may not be interested in what they have to offer. It’s wise to validate your service/product/marketing ideas before investing large sums of money and copious amounts of time into them. Before the … Read more
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