Checklist: Use FB Ads to Quickly and Cheaply Validate Your Ideas

Many entrepreneurs fail because they are so convinced of the validity of their passions, creativity, and ideas, that they can’t imagine the marketplace may not be interested in what they have to offer. It’s wise to validate your service/product/marketing ideas before investing large sums of money and copious amounts of time into them. Before the … Read more

Interview: ABA Clinic Director Discusses Her Digital Marketing Success

Our very own Claire interviewed Reputation Elevation client Cristina Cordeiro, BCBA, about her experience with our marketing services. ABA is a form of therapy used to treat children and young adults with autism. In the interview, Cristina discusses how she went from receiving one or two referrals per month, to over 40, using our services. … Read more

Google Adwords vs. Facebook Ads – When To Use Which Platform

The only corporation that sells more online advertising space than Facebook, is Google. According to eMarketer[1], Google is expected to generate $72,690,000,000 in revenue in 2017. Google Adwords is most useful when you want to place your message in front of people already looking for what you sell. If people are already shopping for what … Read more