What most advertisers don’t know about Facebook Ads that is wrecking their campaigns.
As someone who runs Facebook Ads, have you ever wondered if Facebook is on your side?
The first time I started to doubt it was the first time I tried contacting Facebook Ads support.
You can pay $4.99/month for hosting from a service like Godaddy, and have phone access to an American support team from day one.
With Facebook? You can spend $10,000 per month and still be relegated to email or chat support.
Facebook can get away with that because, frankly, it’s advertising platform is incredible.
We all love Facebook Ads.
But does Facebook Ads love you back?
Star software engineers from places like Stanford, MIT, and Caltech sit in Facebook’s offices in Menlo Park, CA.
Hour after hour, they work on new ways to shape the behavior of Facebook users in order to maximize Facebook’s profits.
Your Facebook newsfeed is designed to keep you glued to Facebook as long as possible. That’s why it never ends!
Eva Ritvo, M.D., wrote in Psychology Today:
“…the inside dope on Facebook is dopamine, an organic chemical released in the brain and associated with pleasurable feelings. When we view an attractive face, dopamine is released in the same reward pathway that is stimulated when we eat delicious food, make money… or use cocaine. We all post our best photos on Facebook and carefully select our profile picture to welcome friends to our page. Users can click on and feel the rush anytime they want.”
In short, Facebook is designed to program users to keep coming back for more.
The users that Facebook makes the most money from are paying advertisers.
So… is Facebook Ads designed to program us?
The truth is, I don’t know if Facebook goes so far as to intentionally shape our behavior as users of Facebook Ads the way that it shapes the behavior of ordinary users.
What I do know is this: the Facebook Ads AI is NOT a passive utility simply following your instructions. The Facebook Ads AI is brilliantly active in shaping the results of your advertising.
Let that soak in for a moment. Think about everything you do to create a Facebook Ads campaign:Choose your ad objective
- Choose your audience
- Choose your budget
- Choose your Facebook page
- Choose your ad creative
- Write your ad copy
- Hit publish
Most people think that Facebook takes your order like the cashier at McDonald’s, passing it on to the kitchen to be made to your specifications.
That’s NOT how it works. And if you think it works that way, you are probably paying 2 to 4 times more for your Facebook Ads than you should be. Or, to put it another way, you are only getting 25% to 50% of the conversions (purchases or leads) that you should be getting.
I do not intend to promote conspiracy theories about Facebook Ads. I do intend to describe what I, and others who know Facebook Ads well, have observed empirically on the platform after spending a fortune on Facebook Ads.
I do not believe that what I am about to share with you is purposeful. Nor is it malicious. But it’s real, and we are harnessing it to get double or even triple conversions on a regular basis.
One reason why most Facebook advertisers fail to profit from their ads is a massive misunderstanding about the role Facebook’s AI plays in ad performance.
Think of Facebook Ads as a mysterious factory. You put raw materials in one door, and a product comes out on the other side. But you don’t know exactly what happened inside the factory to transform your raw materials into the product you get on the other side. And the product you get on the other side changes from day to day, even when you put in the exact same raw materials each time.
That “factory” is the Facebook Ads A.I.
The “raw materials” are everything that you do in the ads manager to set up your campaigns.
The “product” is whatever engagements or conversions you get with your ads.
What goes on inside the factory? I don’t know. But I know that there is an easy hack you can use to double or triple how well your ads perform.
I use it for myself, and my clients, all the time. In fact, if you are reading this after clicking one of my ads, there is a very high probability that my ads made use of this three-minute hack.
See, I’ve learned that by doing just this one thing, I get drastically better results for myself and my clients.
I put together what I learned in a pdf guide called “The 3X Discount Formula.”
By using The 3X Discount Formula, you can drastically increase the profitability of your ads. And it comes with a 30-day 100% money-back guarantee.
Now, I have decided to put this article up on my website and by the time you read this, the product may not be available or I may have raised the price.
Check it out if it’s available here: https://m.reputationelevation.net/3x-discount-formula-sale
