Introduction Inbound leads are way better than outbound leads… as long as you can get in touch with them. Otherwise, they’re worthless. This guide will teach you how to easily get in touch with most or almost all of your inbound leads using the marketing automation sequence I developed for my clients. I am a … Read more
In 2014, retargeting technology became available to small businesses. Once the domain of large corporations only, all of a sudden entrepreneurs could get in on the action, too. There were two companies vying for dominance in the space: Perfect Audience and Adroll. I contacted everybody I could think to contact about the new opportunity, and enrolled … Read more
Recently when discussing retargeting with business owners I have been hesitant to share statistics about just how good retargeting is… …because the numbers are so good I wonder if they’ll be believed! So I want to talk here about why retargeting has been so good for my clients and many others. (If you don’t … Read more
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