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Every business owner knows there’s money to be made on Facebook. But most don’t know how to make it. The single biggest obstacle to success on Facebook is targeting ... Read more
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We all know that it’s easier to sell to people who bought from you in the past than it is to acquire a new customer. With Facebook, you can reach ... Read more
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Google likes YouTube a lot- they paid about $1.6 billion for it a number of years back. Google loves to put YouTube videos in its search results, often catapulting them ... Read more
I had the privilege of being interviewed by Jonathan Meuller on the ‘Building Better Businesses in ABA” podcast. Jonathan is Co-CEO at Ascend Behavior Partners, a successful ABA provider, and Element RCM, a high quality revenue cycle management company. We discussed practical points and insights from my work helping ABA businesses with client enrollment and … Read more
Many ABA practices struggle to figure out the best approach to enrolling new cases. In this video, I present a thorough comparison of Facebook Ads, Google Ads, and Referral Marketing for ABA organizations. This video will help you make smarter strategic decisions about how to most effectively grow your business…
A Guide to SEO Methods (Both Free and Paid) for ABA Businesses One cannot overstate the importance of having a good search presence for ABA businesses. That’s because once parents decide to get ABA therapy, they typically either ask around for a referral from a trusted source… or turn to Google. Researchers estimate that 34.2% … Read more
What to do if you get banned… And some preventative measures you can take if you have not been banned. Over the last few months, I saw a lot of people posting on Facebook that their Facebook Ads accounts had been shut down. Here’s an example: I wasn’t too worried by these posts. “They’re probably … Read more
Many entrepreneurs fail because they are so convinced of the validity of their passions, creativity, and ideas, that they can’t imagine the marketplace may not be interested in what they have to offer. It’s wise to validate your service/product/marketing ideas before investing large sums of money and copious amounts of time into them. Before the … Read more
Say “Goodbye” to staring at the Ads Manager wondering what on earth to write. This post will teach you how to create Facebook Ads that just work so you can save money and start profiting. There are a few places where I break down the steps with separate directions for ecommerce offers, vs everything else. … Read more
What most advertisers don’t know about Facebook Ads that is wrecking their campaigns. As someone who runs Facebook Ads, have you ever wondered if Facebook is on your side? The first time I started to doubt it was the first time I tried contacting Facebook Ads support. You can pay $4.99/month for hosting from a … Read more
There are two types of businesses: Those that profit with email marketing (ROI for email marketing is estimated at 47:1) Those that don’t If you seek to be a member of group #1, the first hurdle you face is figuring out how to write emails that people will open and pay attention to. It’s well … Read more
Our very own Claire interviewed Reputation Elevation client Cristina Cordeiro, BCBA, about her experience with our marketing services. ABA is a form of therapy used to treat children and young adults with autism. In the interview, Cristina discusses how she went from receiving one or two referrals per month, to over 40, using our services. … Read more
After months of development we have launched “Facebook Ads that Just Work.” “Facebook Ads that Just Work” is our guide to writing Facebook Ads that… just work: Read more about it here. A lot of people get stuck writing their Facebook Ads. They don’t know what to write for the headline or ad description. They’re … Read more
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