We’re pleased to introduced a game-changing advertising capability to our clientele.
The power of Facebook Ads is the ability to specify audiences with specific interests, anywhere in the world.
For example, if you sell a book on meditation for golfers, you can advertise to people who are interested in meditation or golf.
That sounds great…
…But really there’s a big problem. There are people who like meditation, but not golf. And there are people who like golf, but not meditation. Facebook’s standard targeting interface only allows you to select the full audience of all people who like golf, and all people who like meditation.
Here’s what standard Facebook targeting looks like:
You can see that we are targeting people who like golf or meditation.
What you really want is people who like golf and meditation.
With our new enterprise targeting interface, we can do that:
Here, you can see in the bottom right corner that we are only targeting 6,100,000 people, down from 22,000,000 people.
That’s because we eliminated people who like only golf, and people who like only meditation.
If there are 300,000 potential buyers of your product, and they all like both golf and meditation, it is now about 70% easier to reach them, because we’ve removed people who like either/or.
That’s just getting started with the fun. We can combine this capability with countless targeting options, and create much more complex targeting structures.
Our have enterprise level Facebook targeting capabilities that empowers us to select an almost endless array of and/or combinations of interests, demographics, and behaviors. We are taking Facebook targeting to a whole new level.
Get in touch today and we’ll discuss how to elevate your business to the next level.
