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Say “Goodbye” to staring at the Ads Manager wondering what on earth to write. This post will teach you how to create Facebook Ads that just work so you can ... Read more
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What most advertisers don’t know about Facebook Ads that is wrecking their campaigns. As someone who runs Facebook Ads, have you ever wondered if Facebook is on your side? The ... Read more
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email marketing, internet marketing
There are two types of businesses: Those that profit with email marketing (ROI for email marketing is estimated at 47:1) Those that don’t If you seek to be a member ... Read more
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Our very own Claire interviewed Reputation Elevation client Cristina Cordeiro, BCBA, about her experience with our marketing services. ABA is a form of therapy used to treat children and young ... Read more
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After months of development we have launched “Facebook Ads that Just Work.” “Facebook Ads that Just Work” is our guide to writing Facebook Ads that… just work: Read more about ... Read more
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The only corporation that sells more online advertising space than Facebook, is Google. According to eMarketer[1], Google is expected to generate $72,690,000,000 in revenue in 2017. Google Adwords is most ... Read more
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facebook, internet marketing, retargeting
Introduction Inbound leads are way better than outbound leads… as long as you can get in touch with them. Otherwise, they’re worthless. This guide will teach you how to easily ... Read more
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internet marketing, psychology
Marketing doesn’t have to be cheesy and selling doesn’t have to be pushy. Here’s the therapeutic way to grow your practice… Back in January, I was talking with the CEO ... Read more
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internet marketing, retargeting
In 2014, retargeting technology became available to small businesses. Once the domain of large corporations only, all of a sudden entrepreneurs could get in on the action, too. There were ... Read more
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Tim Ferris, author of “The Four-Hour Workweek,” writes about the importance of developing a “minimum viable product.” Most people believe that when they start a business, it has to be ... Read more
In the world of healthcare, trust is the foundation of every patient relationship. When it comes to healthcare marketing, building and maintaining trust is paramount to attracting new patients and fostering long-term loyalty. With countless options available for patients to choose from, healthcare providers must prioritize trust as a central tenet of their marketing strategies. … Read more
Creating engaging content for an ABA therapy blog is more than just writing articles; it’s about connecting with families, caregivers, and professionals in the autism community in a meaningful and impactful way. Your blog should educate, inspire, and provide practical solutions while positioning your ABA practice as a trusted resource. Why Blogging Matters for ABA … Read more
In today’s competitive business landscape, simply attracting customers isn’t enough. To truly succeed, you need a structured approach that guides potential clients through their journey—from discovering your brand to becoming loyal customers. This process is known as a marketing funnel. An effective marketing funnel ensures that your audience has a seamless experience at every stage … Read more
Most ABA therapy practices struggle with high turnover, wage inflation, and a very competitive environment. While on the 3 Pie Squared podcast, we discussed what’s working right now to help ABA therapy practices recruit BCBA’s and RBT’s using digital marketing. Check out this clip: Here is the full podcast: If you need help using the … Read more
I was on the 3 Pie Squared Podcast recently, where we discussed digital marketing for ABA therapy practices. First, I’d like to give a big shout out to Stephen and April Smith, the dynamic duo helping practices across the country with policies, guidebooks, and much more. Here’s the full recording on Spotify: For a quick … Read more
I had the privilege of being interviewed by Jonathan Meuller on the ‘Building Better Businesses in ABA” podcast. Jonathan is Co-CEO at Ascend Behavior Partners, a successful ABA provider, and Element RCM, a high quality revenue cycle management company. We discussed practical points and insights from my work helping ABA businesses with client enrollment and … Read more
Many ABA practices struggle to figure out the best approach to enrolling new cases. In this video, I present a thorough comparison of Facebook Ads, Google Ads, and Referral Marketing for ABA organizations. This video will help you make smarter strategic decisions about how to most effectively grow your business…
A Guide to SEO Methods (Both Free and Paid) for ABA Businesses One cannot overstate the importance of having a good search presence for ABA businesses. That’s because once parents decide to get ABA therapy, they typically either ask around for a referral from a trusted source… or turn to Google. Researchers estimate that 34.2% … Read more
What to do if you get banned… And some preventative measures you can take if you have not been banned. Over the last few months, I saw a lot of people posting on Facebook that their Facebook Ads accounts had been shut down. Here’s an example: I wasn’t too worried by these posts. “They’re probably … Read more
Many entrepreneurs fail because they are so convinced of the validity of their passions, creativity, and ideas, that they can’t imagine the marketplace may not be interested in what they have to offer. It’s wise to validate your service/product/marketing ideas before investing large sums of money and copious amounts of time into them. Before the … Read more
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