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Every business owner knows there’s money to be made on Facebook. But most don’t know how to make it. The single biggest obstacle to success on Facebook is targeting ... Read more
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We all know that it’s easier to sell to people who bought from you in the past than it is to acquire a new customer. With Facebook, you can reach ... Read more
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Google likes YouTube a lot- they paid about $1.6 billion for it a number of years back. Google loves to put YouTube videos in its search results, often catapulting them ... Read more
Real estate professionals can now get premium listing videos for affordable prices with the launch of Reputation Elevation’s Video Club. The new product launch appears to be timely given a report authored jointly by Google and the National Association for REALTORS (R) that found: – 70% of new home shoppers watch video to “tour the … Read more
Do you remember when Lexus first debuted in 1989 with the LS 400? At just $38,000, it was cheaper than competing BMW and Mercedes flagships by $17,000 and $25,000, respectively. And Car and Driver rated it higher than both in a comparison test. BMW and Mercedes sales plummeted, Cadillacs and Lincolns were traded in, and … Read more
CoreLogic puts shadow inventory at 1/2 of 2010 levels, but are we in the clear? Read Here.
In this post I am going to teach you a simple trick to make all of your videos rank higher in search results. Some real estate professionals have caught on to the power of video marketing for promoting their listings. A free Youtube listing is vastly more engaging than a tiny yet costly listing in … Read more
Do you think it is easier to be creative when you have limits to work within or when you have don’t? As Shane Snow argues in his book “Smartcuts,” it is actually easier to create within limitations. Consider, Shane writes, the following two requests: “Say something funny.” “Tell a knock-knock joke.” Isn’t the 2nd one … Read more
In this great article, Paul Shapiro shares his findings from an analysis of the top 3,000 most successful posts to Linkedin…
In this video I discuss why some real estate agents are getting the most out of Zillow and why others, well, aren’t… This video is also quite relevant to other local businesses and services. Enjoy and leave feedback!
This great graphic from NAR is quite interesting.
Let’s say somebody visits your website. Maybe he got a referral from a friend, or maybe he clicked on an ad, or found you through Google. There is a very high likelihood that that visitor will leave your website and never come back. Maybe the visitor’s friend will call and he’ll leave the computer. Maybe he’ll … Read more
There’s an amazing book called “The Paradox Of Choice” by Prof. Barry Schwartz. It goes as follows: In economic theory, the more choices you have the better off you are because you are more likely to find a better choice. If I have 20 choices instead of 3, I am more likely to find the … Read more
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