Google Adwords vs. Facebook Ads – When To Use Which Platform


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, internet marketing

The only corporation that sells more online advertising space than Facebook, is Google. According to eMarketer[1], Google is expected to generate $72,690,000,000 in revenue in 2017. Google Adwords is most ... Read more

Marketing Automation for Inbound Leads with Zapier


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, internet marketing, retargeting

Introduction Inbound leads are way better than outbound leads… as long as you can get in touch with them. Otherwise, they’re worthless. This guide will teach you how to easily ... Read more

How to Grow Your Therapy Practice The Therapeutic Way


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internet marketing, psychology

Marketing doesn’t have to be cheesy and selling doesn’t have to be pushy. Here’s the therapeutic way to grow your practice… Back in January, I was talking with the CEO ... Read more

Case Study: $418,000 In Conversions from Retargeting


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internet marketing, retargeting

In 2014, retargeting technology became available to small businesses. Once the domain of large corporations only, all of a sudden entrepreneurs could get in on the action, too. There were ... Read more

Minimal Viable ROI Machine


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internet marketing, success

Tim Ferris, author of “The Four-Hour Workweek,” writes about the importance of developing a “minimum viable product.” Most people believe that when they start a business, it has to be ... Read more

One Tweak = 88% More Financial Planning Leads


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internet marketing

One small change in how we market to people under age 55 helped us generate leads even faster than before. Whenever a new client asks us for help, we first ... Read more

Top Three Marketing Mistakes Made By Chiropractors


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internet marketing

Chiropractors regularly seek out our help because of our ability to help them generate 15-60 new patients per month, depending on their objectives. One of our principles is to educate ... Read more

Compiling Custom Audiences On Facebook

  Every business owner knows there’s money to be made on Facebook. But most don’t know how to make it. The single biggest obstacle to success on Facebook is targeting the right audience.  If you just use Facebook’s standard audience targeting options, you might be successful but you might not be.  That’s because Facebook does … Read more

Turn Past Buyers Into Fresh Buyers!

We all know that it’s easier to sell to people who bought from you in the past than it is to acquire a new customer. With Facebook, you can reach a great percentage of your past buyers.  This video below was made with chiropractors in mind, but it applies to many other niches as well: … Read more

Use Youtube To Outrank The Competition On Google

Google likes YouTube a lot- they paid about $1.6 billion for it a number of years back. Google loves to put YouTube videos in its search results, often catapulting them ahead of otherwise well-ranked websites. So let’s say your competitors are spending $2000-3000 each month building links to their website, keeping it at the top … Read more